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47 Best CRM Startups Based Out of California (Excluding San Fransisco)

This article showcases PC Beasts’ top picks for the best ‘CRM’ (Customer relationship management) startups. These startups are taking a variety of approaches to innovating in the CRM industry, but are all exceptional startups well worth a follow.

We selected these startups for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Welp Magazine (our partner website) hosts a yearly startup award honouring the most outstanding entrepreneurs and high-growth businesses in the world. If you want to enter your startup to be in the running for the top startup of 2021 or learn more about our competition click here.


1. Vissla

The idea behind this startup: Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators.

Headquarters: Aliso Viejo, California, United States

Industries: Advertising, CRM, Web Design

Founders: Unknown

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2. Trumpia

The idea behind this startup: Trumpia is a web-based multi-channel marketing platform helping businesses grow and stay well-connected with their customer base.

Headquarters: Anaheim, California, United States

Industries: Advertising, CRM, Information Technology, Internet of Things, Marketing, Messaging, Mobile, Software

Founders: Ken Rhie

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3. Master System (OMS)

The idea behind this startup: Master System specializes in ERP and e-commerce solutions for wholesale distributors

Headquarters: Arcadia, California, United States

Industries: B2B, CRM, E-Commerce, Enterprise Resource Planning (ERP), Software, Wholesale

Founders: Robert Wan

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4. El Aviso Magazine

The idea behind this startup: El Aviso Magazine is a marketing and advertising company specializing in Spanish content creation services.

Headquarters: Bell, California, United States

Industries: Advertising, CRM, Events, Publishing

Founders: Unknown

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5. CardExchange Solutions

The idea behind this startup: CardExchange™ Solutions is a software development company whose only focus is credentional production and management solutions.

Headquarters: Brentwood, California, United States

Industries: CRM, Information Technology, Software

Founders: Marcel Oosterhof

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6. Acumen, LLC

The idea behind this startup: Acumen is a public policy organization providing scientific support and analytic tools services.

Headquarters: Burlingame, California, United States

Industries: CRM, Government, Information Technology, Non Profit

Founders: Unknown

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7. Netensity

The idea behind this startup: Netensity is to help small, medium and large moving companies alike with modern enabling technologies.

Headquarters: California City, California, United States

Industries: CRM, Logistics, Transportation

Founders: Adarsh Dattani

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8. Ecount ERP

The idea behind this startup: Ecount ERP is providing SaaS integrated accounting, inventory, production, sales & purchasing software for SMBs.

Headquarters: Cerritos, California, United States

Industries: Accounting, CRM, Enterprise Software, Procurement, SaaS, Software

Founders: Unknown

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9. Altametrics

The idea behind this startup: Altametrics is a provider of web-based enterprise solutions specifically for the restaurant industry.

Headquarters: Costa Mesa, California, United States

Industries: Business Intelligence, CRM, Restaurants, Software, Virtual Workforce

Founders: Mitesh Gala

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10. SYSPRO

The idea behind this startup: SYSPRO offers an enterprise resource planning software solution that assists manufacturers and distributors to manage their businesses.

Headquarters: Costa Mesa, California, United States

Industries: Accounting, CRM, Enterprise Resource Planning (ERP), Enterprise Software, Software

Founders: Phil Duff

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11. SugarCRM

The idea behind this startup: SugarCRM enables businesses to create extraordinary customer relationships with the most innovative CRM solution in the market.

Headquarters: Cupertino, California, United States

Industries: Cloud Computing, CRM, Enterprise Software, Lead Management, Software

Founders: Clint Oram, Jacob Taylor

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12. Genesys

The idea behind this startup: Genesys is a global leader in providing omnichannel customer experience (CX) and contact center solutions in the cloud and on-premises.

Headquarters: Daly City, California, United States

Industries: Business Intelligence, Call Center, Cloud Infrastructure, Contact Management, CRM, Customer Service, Enterprise Software, SaaS, Software, Text Analytics

Founders: Alec Miloslavsky, Greg Shenkman

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13. HealthCare Select

The idea behind this startup: HealthCare Select specializes in contingent workforce solutions specific to the healthcare industry.

Headquarters: Dana Point, California, United States

Industries: CRM, Health Care, Information Technology

Founders: Unknown

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14. Apps Run The World

The idea behind this startup: IT market research organizations

Headquarters: Dublin, California, United States

Industries: Apps, Big Data, Business Intelligence, Cloud Computing, CRM, Enterprise Software, Market Research, Software

Founders: Albert Pang

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15. Sirena

The idea behind this startup: Manage the Relationship with your Customers through WhatsApp

Headquarters: East Palo Alto, California, United States

Industries: CRM, Information and Communications Technology (ICT), Information Technology, Mobile, SaaS

Founders: Ezequiel Sculli, Julian Bender, Lautaro Schiaffino, Migue Morkin, Pablo Simon Casarino, Santiago Bilinkis

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16. Weddingbee.com

The idea behind this startup: Weddingbee.com is a company that was acquired by Internet Brands in 2011.

Headquarters: El Segundo, California, United States

Industries: Advertising, CRM, Digital Entertainment, E-Commerce, Internet

Founders: Unknown

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17. Velocify, Inc.

The idea behind this startup: Velocify® designs sales acceleration software to help high-velocity sales teams turn more prospects into customers.

Headquarters: El Segundo, California, United States

Industries: B2B, CRM, Enterprise Software, Lead Management, SaaS, Sales Automation, Software

Founders: Charles Chase, Jeff Solomon, Tony Christopoulos

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18. Astera Software

The idea behind this startup: Astera Software offers data integration and ETL software tools for data migration, data conversion, data transformation and data mapping.

Headquarters: Encino, California, United States

Industries: CRM, Data Integration, Software

Founders: Unknown

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19. Callbox

The idea behind this startup: Callbox is the largest provider of sales lead generation services for businesses and organizations worldwide.

Headquarters: Encino, California, United States

Industries: CRM, Database, Direct Sales, Event Promotion, Lead Generation, Lead Management, Marketing, Marketing Automation, Sales

Founders: Rom Agustin

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20. Visionary Integration Professionals

The idea behind this startup: VIP makes business strategy software for governments and corporations.

Headquarters: Folsom, California, United States

Industries: CRM, Information Technology, Management Consulting, Robotics, Software

Founders: Jonna Ward

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21. Apptivo Inc.

The idea behind this startup: Apptivo is an integrated Cloud Suite with over 40+ apps for all types of businesses, including CRM, project management, invoicing, and more.

Headquarters: Fremont, California, United States

Industries: Cloud Computing, CRM, Customer Service, E-Commerce, Enterprise Software, Project Management, Sales Automation, Software

Founders: Bastin Gerald

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22. Altwork

The idea behind this startup: Altwork is a manufacturer of office furniture used to offer tools for high-intensity computer users.

Headquarters: Geyserville, California, United States

Industries: CRM, Information Technology, Software

Founders: Che Voigt, John Speicher

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23. ServiceTitan

The idea behind this startup: ServiceTitan is a service management software that helps home services businesses generate more leads and close more sales.

Headquarters: Glendale, California, United States

Industries: CRM, Home Services, Information Technology, Real Estate, SaaS, Software

Founders: Ara Mahdessian, Vahe Kuzoyan

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24. Redtail Technology, Inc.

The idea behind this startup: Redtail Technology, Inc. is the leader in Web-Based Client Relationship Management solutions for the Financial Advisor.

Headquarters: Gold River, California, United States

Industries: CRM, Document Management, Finance, Financial Services, Software

Founders: Andy Hernandez, Brian McLaughlin

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25. InterDent Service

The idea behind this startup: An El Segundo, Calif.-based provider of dental practice management services.

Headquarters: Inglewood, California, United States

Industries: CRM, Health Care, Information Technology, Medical

Founders: Unknown

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26. Kajabi

The idea behind this startup: Kajabi is a knowledge commerce platform which helps people package and sell their knowledge about any subject matter to others.

Headquarters: Irvine, California, United States

Industries: CRM, EdTech, Lead Generation, Marketing, Software

Founders: Kenny Rueter, Travis Rosser

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27. Cirrus Insight

The idea behind this startup: Cirrus Insight automatically keeps Salesforce CRM up to date for sales teams from Gmail, Outlook, and Mobile.

Headquarters: Irvine, California, United States

Industries: CRM, Email, Software

Founders: Brandon Bruce, Ryan Huff

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28. DocVerify

The idea behind this startup: Electronic Signature Platform, Electronic Notary Platform, Remote Notary Platform, and Document Verification

Headquarters: Irvine, California, United States

Industries: CRM, Cyber Security, Digital Signage, Document Management, E-Signature, PaaS, SaaS, Security, Software

Founders: Darcy Mayer

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29. Neudesic

The idea behind this startup: Neudesic is a Microsoft Gold Certified and Managed Partner with a proven track record of providing reliable, effective solutions based on

Headquarters: Irvine, California, United States

Industries: Business Intelligence, CRM, Enterprise, Information Technology, Software

Founders: Anthony Ferry, Parsa Rohani, Tim Marshall

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30. PhoneBurner

The idea behind this startup: PhoneBurner ® is your personal assistant that dials prospects, leaves voicemail messages, and sends follow-up emails.

Headquarters: Ladera Ranch, California, United States

Industries: CRM, Sales, Telecommunications

Founders: John Rydell, Paul Rydell

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31. NationBuilder

The idea behind this startup: NationBuilder is a community organizing software platform that helps people organize and build community-based relationships.

Headquarters: Los Angeles, California, United States

Industries: CMS, CRM, Email Marketing, Enterprise Software, Internet, Politics, SaaS, Software

Founders: Jesse Haff, Jim Gilliam, Lea Endres

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32. Aloware

The idea behind this startup: Omnichannel Cloud Contact Center that supports Calls, SMS, Social Messengers and works with any CRM.

Headquarters: Los Angeles, California, United States

Industries: Call Center, Communications Infrastructure, CRM, Customer Service, SaaS, Software, Telecommunications, Unified Communications

Founders: Anoosh Roozrock, Sohrab Sheikhani

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33. RightsTrade

The idea behind this startup: Global B2B marketplace for film and television content licensing

Headquarters: Los Angeles, California, United States

Industries: CRM, Intellectual Property, Marketplace, SaaS, Software

Founders: Alexander Hartman, Peter Scarf

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34. Jack Nadel International

The idea behind this startup: Jack Nadel International is a marketing and advertising company providing advertising & marketing solutions.

Headquarters: Los Angeles, California, United States

Industries: Advertising, CRM, Marketing

Founders: Unknown

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35. erxes Inc

The idea behind this startup: erxes is an open source growth marketing platform.

Headquarters: Los Angeles, California, United States

Industries: CRM, Customer Service, Marketing, Marketing Automation, Open Source, Sales

Founders: Bat-Amar Battulga, Mend-Orshikh Amartaivan, Naran Batjargal

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36. Leadberry

The idea behind this startup: Leadberry is a web based B2B lead generation software that converts website visitors to sales leads. Powered by Google Analytics.

Headquarters: Los Angeles, California, United States

Industries: Advertising, Analytics, CRM, Information Technology, Software

Founders: Unknown

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37. CIO Bulletin

The idea behind this startup: CIO Bulletin is preeminent leadership magazine platform for information on Business & Information Technology leaders & their entrepreneurial

Headquarters: Los Angeles, California, United States

Industries: CRM, Information Technology, Non Profit

Founders: Unknown

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38. GeBBS Healthcare Solutions

The idea behind this startup: GeBBS Healthcare Solutions is a technology-enabled provider of revenue cycle management (RCM) solutions.

Headquarters: Marina Del Rey, California, United States

Industries: CRM, Health Care, Hospital, Information Technology, Robotics, Software

Founders: Unknown

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39. Point Cloud Library

The idea behind this startup: PCL is a standalone, large scale, open project for 2D/3D image and point cloud processing.

Headquarters: Menlo Park, California, United States

Industries: Big Data, CRM, Information Technology, Software

Founders: Unknown

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40. 2Modern

The idea behind this startup: 2Modern like looking at gorgeous design and drooling over innovative solutions.

Headquarters: Mill Valley, California, United States

Industries: CRM, Information Technology, Web Design

Founders: Unknown

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41. CodeMetro, Inc.

The idea behind this startup: CodeMetro is an IT company offering business management software and insurance billing services.

Headquarters: Monrovia, California, United States

Industries: CRM, Financial Services, Information Technology, Insurance, Robotics, Software

Founders: Unknown

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42. Synchronicity Software

The idea behind this startup: Synchronicity Software is a powerful and lightweight open source backup and synchronization program.

Headquarters: Mountain View, California, United States

Industries: CRM, Information Technology, iOS, Software

Founders: Unknown

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43. TensorFlow

The idea behind this startup: TensorFlow is a fast, flexible, and scalable open-source machine learning library for research and production.

Headquarters: Mountain View, California, United States

Industries: Artificial Intelligence, CRM, Education, Machine Learning

Founders: Unknown

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44. VDO.AI

The idea behind this startup: Enabling publishers leverage the power of video advertising, using our smart contextual in-stream video solutions, boosting monetization 50%

Headquarters: Mountain View, California, United States

Industries: Ad Network, Advertising, Advertising Platforms, Broadcasting, CRM, Video, Video Advertising

Founders: Amitt Sharma

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45. Grazitti Interactive

The idea behind this startup: Digital marketing, Marketing automation, Online community development, Salesforce customization, Analytics, Web design and development

Headquarters: Mountain View, California, United States

Industries: Analytics, Big Data, Business Intelligence, Communities, Content Marketing, CRM, Digital Marketing, Marketing Automation, Web Design, Web Development

Founders: Alok Ramsisaria, Neeta Ramsisaria

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46. Blade Group

The idea behind this startup: Blade provides a high-end cloud gaming solution.

Headquarters: Mountain View, California, United States

Industries: Computer, CRM, Gaming, Information Technology

Founders: Stéphane Héliot

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47. ClientWhys, Inc.

The idea behind this startup: Marketing automation for tax and accounting professionals.

Headquarters: Newport Beach, California, United States

Industries: Cloud Computing, CRM, Customer Service, Enterprise Software, SaaS, Web Design

Founders: Lee Reams II, Lee Reams, Sr.

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