Porsche and Will Smith Team Up for “Bad Boys for Lyft” Video

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Key Takeaways

  • Porsche has released new wireless earbuds
  • Will Smith promotes the new Porsche Taycan in a Lyft video
  • The video showcases Will Smith’s fun-loving personality
  • The “Bad Boys for Life” movie marks the return of the franchise after 17 years
  • The passengers in the video get to experience a ride in the Porsche Taycan


Porsche, known for its luxury sports cars, has recently expanded its product line to include wireless earbuds. In a unique marketing campaign, the company teamed up with actor Will Smith to promote their new product. The promotional video, titled “Bad Boys for Lyft,” showcases both the new wireless earbuds and the Porsche Taycan, the company’s first all-electric vehicle. This article will delve into the details of this exciting collaboration and explore the key takeaways from the video.

Will Smith Takes the Wheel

In the “Bad Boys for Lyft” video, Will Smith takes on the role of a Lyft driver, surprising unsuspecting passengers with his presence. As the passengers enter the car, they are greeted by the charismatic actor, who immediately sets the tone for an entertaining ride. The video captures the reactions of the passengers as they realize they are in the presence of a Hollywood superstar.

A Joyride in the Porsche Taycan

While the focus of the video is on Will Smith’s personality, the Porsche Taycan plays a supporting role. As the passengers settle into the car, they are treated to a ride in the luxurious and high-performance electric vehicle. The smooth acceleration and quiet operation of the Taycan provide a unique and enjoyable experience for the passengers, who are often too captivated by Will Smith’s presence to fully appreciate the car itself.

The Return of “Bad Boys”

The release of the “Bad Boys for Lyft” video coincides with the premiere of the third installment of the “Bad Boys” franchise, titled “Bad Boys for Life.” This movie marks the return of the beloved characters portrayed by Will Smith and Martin Lawrence after a 17-year hiatus. The video serves as a promotional tool for both the movie and the Porsche Taycan, creating excitement and anticipation among fans of the franchise.

Will Smith’s Infectious Energy

One of the key takeaways from the “Bad Boys for Lyft” video is Will Smith’s infectious energy. Throughout the video, he engages with the passengers, making jokes and creating a lively atmosphere. His genuine enthusiasm and charisma shine through, leaving a lasting impression on both the passengers and viewers of the video. Will Smith’s presence adds an extra layer of excitement to the already thrilling experience of riding in a Porsche Taycan.

Introducing Porsche’s Wireless Earbuds

While the focus of the video is primarily on Will Smith and the Porsche Taycan, it also serves as a platform to introduce Porsche’s new wireless earbuds. The earbuds are showcased briefly in the video, highlighting their sleek design and advanced features. This collaboration between Porsche and Lyft not only promotes the new electric vehicle but also expands the brand’s reach into the world of audio technology.


The collaboration between Porsche and Will Smith in the “Bad Boys for Lyft” video is a clever marketing strategy that effectively promotes both the new Porsche Taycan and the “Bad Boys for Life” movie. The video captures the excitement and energy of riding in a luxury electric vehicle while also showcasing Will Smith’s infectious personality. Additionally, the video introduces Porsche’s new wireless earbuds, further expanding the brand’s product line. Overall, this collaboration is a testament to the creativity and innovation of both Porsche and Will Smith, leaving viewers eagerly anticipating their next project together.

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Written by Martin Cole

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