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23 Best CRM Startups Based Out of Massachusetts to Follow into 2021

This article showcases PC Beasts’ top picks for the best ‘CRM’ (Customer relationship management) startups. These startups are taking a variety of approaches to innovating in the CRM industry, but are all exceptional startups well worth a follow.

We selected these startups for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Welp Magazine (our partner website) hosts a yearly startup award honouring the most outstanding entrepreneurs and high-growth businesses in the world. If you want to enter your startup to be in the running for the top startup of 2021 or learn more about our competition click here.


1. Proton.ai

The idea behind this startup: We drive growth across all your channels with our award-winning artificial intelligence.

Headquarters: Allston, Massachusetts, United States

Industries: Artificial Intelligence, CRM, Sales Automation

Founders: Benjamin Cohen

Follow this startup or buy their offering:

Crunchbase

Website

Linkedin


2. Mainstreethost

The idea behind this startup: Mainstreethost is a marketing and advertising company providing digital marketing services.

Headquarters: Amherst, Massachusetts, United States

Industries: Advertising, CRM

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

Twitter


3. The Andover Companies

The idea behind this startup: The Andover Companies is an insurance company specializing in claim management and support services.

Headquarters: Andover, Massachusetts, United States

Industries: CRM, Financial Services, Information Technology

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website


4. Bullhorn

The idea behind this startup: Bullhorn provides cloud-based CRM solutions for companies in business services industries.

Headquarters: Boston, Massachusetts, United States

Industries: CRM, PaaS, SaaS, Service Industry, Software

Founders: Arthur Papas, Barry Hinckley, Roger Colvin

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


5. Yesware

The idea behind this startup: Yesware is an all-in-one sales acceleration platform that helps salespeople connect with prospects, track engagement, and close more deals.

Headquarters: Boston, Massachusetts, United States

Industries: CRM, Email, Enterprise Software, Internet, Software

Founders: Cashman Andrus, Matthew Bellows, Rajat Bhargava

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


6. LevelUp

The idea behind this startup: LevelUp is an online and mobile food ordering company that connects diners with local takeout restaurants.

Headquarters: Boston, Massachusetts, United States

Industries: CRM, Food and Beverage, Hospitality, Loyalty Programs, Mobile, Payments, Restaurants

Founders: Seth Priebatsch

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


7. Zaius

The idea behind this startup: Zaius is a marketing platform designed to empower marketers to grow revenue from existing customers.

Headquarters: Boston, Massachusetts, United States

Industries: Analytics, B2C, CRM, Digital Marketing, Email Marketing, Marketing Automation, Retail Technology, SaaS

Founders: Spencer Pingry

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


8. InsightSquared

The idea behind this startup: InsightSquared equips revenue operations professionals with actionable, real-time intelligence on sales and marketing KPIs.

Headquarters: Boston, Massachusetts, United States

Industries: Analytics, Business Intelligence, CRM, SaaS, Software

Founders: Bryan Stevenson, Fred Shilmover, Samuel Clemens

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


9. Repsly

The idea behind this startup: Repsly is a retail execution software that empowers CPG teams to achieve peak performance in the field.

Headquarters: Boston, Massachusetts, United States

Industries: B2B, CRM, Enterprise Software, Mobile, Mobile Apps, SaaS, Software

Founders: Marko Kovac, Marko Linke

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


10. Spiro.AI

The idea behind this startup: Spiro is a proactive relationship management platform that creates contacts, organizes, and prioritizes opportunities.

Headquarters: Boston, Massachusetts, United States

Industries: CRM, Direct Sales, Information Technology, Sales, Sales Automation, Software

Founders: Adam Honig, Andy Levi, Justin Kao

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


11. Jenzabar

The idea behind this startup: Jenzabar provides software, strategies, and services for the administration of higher education institutions.

Headquarters: Boston, Massachusetts, United States

Industries: CRM, Education, Software

Founders: Ling Chai

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


12. Dynasty Models and Talent Agency

The idea behind this startup: Dynasty Models and Talent Agency is a marketing and advertising company offering modeling services.

Headquarters: Boston, Massachusetts, United States

Industries: Advertising, CRM, Marketing

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


13. Creatio

The idea behind this startup: Creatio (formerly bpm’online) is a global software company providing a leading low-code platform for process management and CRM.

Headquarters: Boston, Massachusetts, United States

Industries: CRM, Customer Service, Direct Sales, Marketing Automation, Sales Automation, Software

Founders: Katherine Kostereva

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


14. ServiceCEO

The idea behind this startup: ServiceCEO is a computer software company providing management and billing software solutions.

Headquarters: Boston, Massachusetts, United States

Industries: CRM, Information Technology, Software

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


15. Pegasystems

The idea behind this startup: PegaSystems provides business process and customer relationship management solutions for organizations.

Headquarters: Cambridge, Massachusetts, United States

Industries: Business Development, CRM, Software

Founders: Alan Trefler

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


16. J-PAL

The idea behind this startup: J-PAL headquarters is a center within the Economics Department of the Massachusetts Institute of Technology .

Headquarters: Cambridge, Massachusetts, United States

Industries: Association, CRM, Education, Information Technology

Founders: Abhijit Banerjee, Esther Duflo, Sendhil Mullainathan

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook


17. National Resource Management, Inc.

The idea behind this startup: National Resource Management is a renewables & environment company offering monitoring and automation solutions.

Headquarters: Canton, Massachusetts, United States

Industries: CRM, Information Technology, Software

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


18. Trakus

The idea behind this startup: Trakus is a company that accelerates the emergence of digital information systems in the world of sports.

Headquarters: Everett, Massachusetts, United States

Industries: CRM, Information Technology, Software, Sports

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook


19. Definitive Healthcare

The idea behind this startup: Definitive Healthcare is a provider of data and intelligence on hospitals, physicians, and other healthcare providers.

Headquarters: Framingham, Massachusetts, United States

Industries: CRM, Health Care, Hospital, Information Services, Medical

Founders: Jason Krantz

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


20. Wakefly

The idea behind this startup: Wakefly is a marketing and advertising company that provides SEO and PPC services.

Headquarters: Marlborough, Massachusetts, United States

Industries: Advertising, CRM, Marketing, SEO

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


21. Paytronix Systems

The idea behind this startup: Paytronix helps restaurants and retail drive incremental sales by creating guest loyalty.

Headquarters: Newton, Massachusetts, United States

Industries: Analytics, Apps, CRM, E-Commerce, Loyalty Programs, Mobile, Mobile Payments, Restaurants, Software

Founders: Andrew Robbins, Matt d’Arbeloff

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


22. Rental Beast

The idea behind this startup: Saas, comprehensive residential rental data in the U.S.

Headquarters: Somerville, Massachusetts, United States

Industries: Big Data, CRM, Information Technology, Productivity Tools, Real Estate, SaaS

Founders: Ishay Grinberg

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin


23. Osprey Software Development

The idea behind this startup: Challenge us! At Osprey Software, we’re committed to doing whatever it takes to make your next software venture an overwhelming success.

Headquarters: Waltham, Massachusetts, United States

Industries: CRM, Information Technology, Software

Founders: Unknown

Follow this startup or buy their offering:

Crunchbase

Website

Twitter

Facebook

Linkedin

What do you think?

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